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Today 2026-02-21
More about Seoul
About Korea
The Republic of Korea (herein after Korea) is a country visited by approximately ten million international travelers every year.
With its long history in culture and tradition, the country has a lot to offer to travelers.
The Korean peninsula, roughly 1,030 kilometers long and 175 kilometers wide at its narrowest point, is located in Northeast Asia.
With Seoul as its capital city, Korea's total land area is 100,363 kilometers squared. Korea's neighbors include Japan to the east, China to the west, and Democratic People's Republic of Korea (North Korea) across the northern border.
K-Culture & K-Food
‘Hangeul’,
Korean Alphabet
Hangeul, one of the most unique creations of Korea, was introduced in 1443 by King Sejong, the 4th king of the Joseon dynasty. To help all commoners to easily read and write this alphabet, Hunminjeongeum (meaning ‘Proper sounds to instruct the people’ in Korean) was created. The UNESCO inscribed Hunminjeongeum Haerye; The Hangeul Manuscript, on the Memory of the World Register in 1997.
‘Hanbok’,
Korean Traditional Clothes
Hanbok is the traditional attire of the Korean people. Worn daily up until just 100 years ago, hanbok comes in various shapes and colors, reflecting the culture and lifestyle of its time. Nowadays, it is only worn on special occasions or anniversaries. The core of hanbok is its graceful shape and vibrant colors, which have had a major impact on the modern fashion industry.
‘Hansik’,
Korean Traditional Food
Hansik refers to traditional Korean food, centered on rice, served alongside a bowl of soup and a variety of side dishes. Most dishes use meat and vegetables as the main ingredients, boiled or steamed in brine or water rather than fried in oil, making hansik very healthy. Hansik's most outstanding feature is the fermented foods. The most well-known are kimchi (fermented cabbage).
K-POP & K-Drama
Write a New History of K-Pop :
BTS
BTS has enjoyed immense success both in South Korea and internationally. They have achieved numerous records and milestones in the music industry. Known for their energetic performances, meaningful lyrics, and involvement in the production of their music, BTS has cultivated a dedicated fanbase known as the "ARMY."
BTS once again created the Korean Wave craze with K-pop as it received worldwide attention, topping the Billboard 200 chart in 2019 and winning the Billboard Music Awards top social artist award for the third consecutive year.
BTS and K-pop's Two Major Mountains :
BLACKPINK
BLACKPINK has made significant achievements not only in Korea but also in the global stage. They became the first K-pop girl group to perform at Coachella, one of the biggest music festivals in the United States. The group has also garnered attention with their music videos, which often achieve record-breaking views on platforms like YouTube.
They also ranked second on the Billboard main album chart "Billboard 200”.
K-Drama that Captivated the World :
Squid Game
Korean dramas have been steadily loved around the world since 2002. And one step further, it is attracting attention from all over the world as it is recognized as an independent genre called "K Drama".
The squid game became popular around the world, ranking first in 94 countries of global OTT (Over The Top) Netflix. The squid game has become a catalyst for expanding interest in Korean culture accumulated by creating a global sensation into K-drama.
Squid Game Season 2 has already been released and has gained significant attention in many countries. Squid Game Season 3 is also in preparation for release and is attracting interest from various countries.
Seoul Tour Information
Virtual Seoul Tour
Meet the attractive Seoul lively with 360 VR videos in various themes. Take a virtual tour to landmarks and unique venues of Seoul and experience the interesting teambuilding programs as well.
Discover Exclusive Travel Deals in Seoul!
PRS KOREA participants can enjoy special offers on flights, hotels, and tours through the Seoul BLEISURE program. Make the most of your visit by exploring the city before or after the conference.